When I started my career in the broadcast media industry over a decade ago, it was with enthusiasm, bright eyed excitement and a conviction that I was finally on my destined path to greatness. I’m still as enthusiastic as before and definitely convinced that I’m exactly where I need to be, but the bright eyes and naivety has been replaced with a shrewd gaze at every so called “opportunity” in the industry. I am currently on a very necessary break from broadcasting and for the last few months, I’ve been trying to get my thoughts together to fully express my concerns about the cesspool of corruption, mismanagement and employee abuse…
The best qualified person to develop your natural skills is a working and experienced radio presenter. The reason is simple: They already do it for a living, and they know what it takes to succeed. Equally important, they provide you two vital components that few others can offer – access and leverage. If you work with a mentor, you can access their relevant knowledge and contacts and leverage their broadcasting experience to work in your favor by shortening your learning curve. Their contacts indirectly become your contacts. Their experience is directly passed on to you.